Gabriela began her career in the tourism industry, working in various roles before moving into data analytics. As a Business Intelligence Analyst at a cruise company, she focused on yield management and sales performance, followed by a role as a Financial Analyst in the travel retail industry, where she worked on reporting and process optimization.
Driven by her curiosity and a desire to understand what happens behind the scenes, Gabriela wanted to go beyond analyzing data and get more hands-on with the technical side of working with it. She enjoys learning new things, exploring new technologies, and constantly building on her knowledge, as there is always room to grow.
Personally, Gabriela loves to travel and experience different cultures. She is fluent in Italian and has a creative mind.
Skills
Data Visualization: Power BI, Tableau,
Data Preparation: Power Query, SQL, Tableau Prep, Alteryx
Data Platforms & Services: Databricks, Power BI Service, Tableau Server, Tableau Cloud
Key Competencies:
Structured Thinking & Problem Solving
Communication & Teamwork
Dashboard Design & Data Storytelling
Coordination of Diverse Business Requirements
Attention to Detail & Continuous Learning
Certifications
Microsoft Certified Power BI Data Analyst Associate (PL-300)
Databricks Certified Data Analyst Associate
Salesforce Certified Tableau Data Analyst
Alteryx Designer Core Certification
Experience Before Data School
Tourism Industry
BI Analyst in the Business Intelligence department of a cruise company
Yield management and sales campaign performance analysis
Tools: QlikView, PowerPoint, Excel (Pivot)
Travel Retail
Analyst in Supply Chain Controlling
Reporting automation and process optimization
Tools: Power BI, Power Query, SAP Analysis for Office, PowerPoint Think-Cell
Project Placements
Client: Banking – Business Continuity Management (BCM)
Project Period: Nov 2026 - present
Project: Supporting business continuity through critical resource transparency
Tools: Power BI, Power BI Service
Project Involvement & Client Impact:
Design and development of a Power BI solution to support a bank’s Business Continuity Management.
Analysis and structuring of complex dependencies between business processes, organizational units, and resources.
Providing transparency on affected business processes and departments in the event of critical resource failures, including possible workarounds to ensure business continuity.
Client: Non-Food Retail Group (300+ stores)
Project Period: Nov 2025 - Aug 2026
Project: Tableau Reporting Modernization as Part of the SAP HANA Migration
Tools: Tableau Desktop, Tableau Server, DBeaver, SQL
Project Involvement & Client Impact:
Managed end-to-end dashboard delivery, from requirements gathering and design through testing and publication to the configuration of permissions, subscriptions, and data refreshes on Tableau Server.
Rebuilt and modernized the core Sales reporting landscape in Tableau during a legacy ERP to SAP HANA migration, maintaining access to key sales insights and supporting operational continuity.
Implemented technical solutions for complex requirements, including EAN barcode visualization, dynamic PDF exports, and customized report views without using RLS.
Enabled operational decision-making and self-service analytics through user-friendly dashboards covering store management, product availability, price adjustments, and promotions.
Established consistent reporting standards through a design guide, reusable dashboard template, and comprehensive technical documentation, improving maintainability and knowledge transfer.
Short Term Projects
Client: Insurance Company (Travel Insurance)
Concept & demo for implementing automated dashboard translations into multiple languages in Tableau.
Client: Daycare center in the Hamburg area (TIL+)
Development of a personnel planning dashboard in Power BI with automated data transfer and a workflow for data cleansing using Power Query.
Client: Provider of surgical vision solutions
Development of a sales dashboard in Tableau for daily use, including performance tracking against targets and Row-Level-Security for user-specific data access.
Client: Motion intelligence technology provider
Creation of a Tableau dashboard to visualize passenger flows on public buses, including key metrics and detailed insights by bus route.
Client: Airline fleet management division
Project Manager for the development of a management dashboard in Tableau that provides an overview of key metrics, including analysis of fleet structure, aircraft age, and sustainability readiness.
Client: German telecommunications and digital services provider
Creation of a Tableau dashboard to track order volumes and activation rates, including activation performance by channel and analysis against targets.
Client: Manufacturer of creasing systems and die-cutting solutions
Development of a Tableau dashboard to analyze production efficiency by workstation and shift, including comparisons against target values.
Client: Airline flight operations
Analysis of GPS-based data and development of a Tableau dashboard, including a dynamic geomap for visualizing flight or location-related information.