The Data School Coaches

Head Coach

Andy Kriebel

Andy Kriebel

Andy, a five-time Tableau Zen Master, stumbled upon Tableau in 2007 when he was desperate for help to quickly create dashboards using SSAS cubes. Since then, it’s been Andy’s personal mission to help as many people as possible “see and understand” their data with Tableau, which is the focus of his role as Head Coach at The Information Lab’s Data School. Data is knowledge, but Andy believes that seeing data is insight.

In August 2009 he launched, which provides examples of data visualization best practices, methods for improving existing work, and tips and tricks with Tableau Software. He writes two weekly series: Makeover Monday and Tableau Tip Tuesday. He also writes, a site created to highlight data visualisation best practices.

Assistant Coaches

Carl Allchin

Carl Allchin

After a one day Tableau training course from The Information Lab several years ago, Carl became a Tableau addict and decided to make it his full time job. Carl joined The Information Lab in September 2014.

Carl’s experience focuses on Operational Improvement, Customer Experience measurement and Propostional development.

In his own time, Carl runs the blog Data Jedi Ninja that focuses on Tableau tips, tricks and visualisation experimentation. This allows him to visualise sporting data, especially basketball, and have a global discussion about what he finds along the way.

Carl is a Tableau Desktop Certified Trainer, Tableau Server Qualified Associate, and an Alteryx Certified Trainer.

Emma Whyte

Emma Whyte

Emma has worked in data analysis since finishing her MA and started working life using traditional tools of Excel and SPSS. Frustrated with the amount of time it took to produce reports she quickly found Tableau and realised it was perfect for letting end users understand and explore their data. Emma ended up training her colleagues the tricks of the Tableau trade and made using the software a core business function. She also set up and managed Tableau Server and wonders how organisations use Tableau without it.

Away from creating Tableau Vizzes with American Football data, Emma also enjoys cycling, running, baking cakes and drinking coffee.

Emma is a Tableau Desktop Certified Trainer and a Tableau Server Qualified Associate.

Paul Houghton

Paul Houghton

Paul is an experienced Business Analyst with the ability to make focused data lead decisions. He is able to utilise data from a multitude of sources including structured company data alongside unstructured data, such as social media sites. Paul’s ability to combine and analyse a range of data sets enables him to make fast, accurate and relevant business decisions. By combining data from structured business sources with open, unstructured data, Paul is able to make faster, more relevant business decisions.

By combining real world application with theoretical training and learning, Paul is able to exploit new innovations and identify new opportunities to deliver the best results.

Paul is a Tableau Certified Professional, Tableau Server Qualified Associate, Alteryx Certified Professional and runs the London Alteryx User Group.

Jonathan MacDonald

Jonathan MacDonald

Jonathan started his Tableau journey several years ago when The Information Lab introduced Tableau at the business information firm where he worked. Having recently moved from overseeing a team of financial services research analysts to looking after digital marketing and production, he immediately saw the opportunity to depart from delivering data products to clients in cumbersome Excel spreadsheets, and instead bring the data to life with Tableau.

Outside of work, Jonathan enjoys the typical pastimes of an expat South African – rugby and barbecues – as well as tinkering with Linux servers and other bits of technology.

Jonathan is a Tableau Server Certified Professional, a Tableau Server Certified Trainer, a Tableau Desktop Certified Trainer and an Alteryx Certified Professional.

Robin Kennedy

Robin Kennedy

Robin found Tableau through frustration with the limitations or long development cycles of more established tools and so went on the hunt for an alternative. The addition of Tableau to his toolset has really enhanced his ability to engage and enlighten his audience through visualisations, and enable users to intuitively explore their own data. With an eye on Tufte and Few’s information design methodologies, Tableau’s capabilities allow him to quickly get the visual design in his head onto the screen.

Away from Tableau and data warehouses, Robin enjoys home cooking, travelling to exotic destinations with his wife, and playing euro strategy games.

Robin is a Tableau Desktop Certified Trainer and an Alteryx Certified Trainer.

Chris Love

Chris Love

Chris has an extensive background in data analysis spanning 10 years; initially working in SAS and SQL he was asked to evaluate an early version of Alteryx 8 years ago and hasn’t looked back since.

The pinnacle of his career so far came at Alteryx’s Inspire Conference in 2013 where, pitted against nine other Alteryx super-users, he competed in his first Alteryx “Grand-Prix”. Despite some stiff competition Chris raced through three business problems, against the clock, and totaled the best time overall to become the first Grand Prix winner outside the USA.

Chris is an Alteryx Ace, a Tableau Zen Master, an Alteryx Certified Professional and a Tableau Desktop Certified Trainer.

Craig Bloodworth

Craig Bloodworth

Craig first discovered the power of Tableau through constant frustration with data report authoring using classic spreadsheet applications. Craig joined The Information Lab in 2011 and has been helping people install, understand and create exciting visualisations with Tableau.

Craig has published dozens of workbooks to Tableau Public, knows Tableau Server inside & out, has developed community releases for Tableau including a Tableau Chrome plugin, web data connectors, and geopacks for enhanced mapping.

Outside of Tableau Craig lives in York with his partner and their 3 year old daughter. Being a local food enthusiast you’re sure to find him browsing a North Yorkshire farmers’ market in search of seasonal, local produce.

Craig a Tableau Zen Master, a Tableau Desktop Certified Trainer and an Alteryx Certified Professional.

Tom Brown

Tom Brown

Tom founded The Information Lab after discovering a passion for helping people make sense of data. This passion was fuelled by five years of working on ‘Traditional’ Business Intelligence projects which in Tom’s own words ‘just never seemed to be what people actually wanted’. After a long night evaluating Tableau in 2008, Tom realised that the Business Intelligence world had changed and set about becoming an evangelist and product specialist in Tableau.

When not working with Tableau, Tom spends his time juggling the needs of a young family and a reasonable golf handicap. Luckily, he can also juggle.

Tom is the Data School Founder, a Tableau Desktop Certified Trainer and an Alteryx Certified Professional.

Recent Blog Posts

Our team does a lot of blogging! Follow their projects and progress every week

All about parameters part 1 #tableautip

What is a parameter? Parameters are a dynamic field that offers the user the ability to interact with your dashboard, it also adds a degree of flexibility to your dashboard. How is a parameter different from a filter? You can filter a dimension or measure and this...

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Friday Project: Reflective Blog

Today was yet another ‘Friday Project’. After a brilliant session by Anna Noble on blogging, we were given a new dataset to work with for the day. Today, we were given the TFL data on bike journeys and bike stations. We then had 3 hours to analyse the data and present...

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Demystifying table calculations

It can be hard to wrap your head around how Tableau uses table calculations. You might be content just using the quick table calculations, but if you’re reading this blog you probably want to understand what is happening, not just rely on Tableau’s magic. This blog post will guide you through the process in plain English.

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