Soha is a psychologist that developed an intrigue for data during her MSc in psychosis. She conducted a research study into factors affecting sense of presence in a virtual reality social environment, which has been submitted to the journal of Cyberpsychology, Behaviour and Social Networking. This was Soha's first insight into the impact data and research can have, and she wanted to be able to answer more complex in-depth questions with data. Her experience encouraged her to explore a career within the data field and led her to encounter Tableau, and the integral role of storytelling in data can have.
Outside of her passion for data, she is a future yogi that enjoys expressing her creativity through her art and losing herself in fiction.